Converse debuts a new iPhone application entitled The Sampler and it comes with some interesting new features.
“It operates on the simple premise that people like to try things out before buying them. With it, you can sample any Converse shoe from its catalog, simply by pointing your iPhone at your right leg. Using Augmented Reality to place the shoe you’ve chosen over your foot, it appears just as if you were wearing it. If you like what you see, you can share it on Facebook for your friend’s opinions, or purchase the shoes directly from Converse’s mobile web site.
The Sampler is a category first in footwear and was built in collaboration with Converse by R/GA with support from software developer, Tacit Knowledge.”
The application is now available from iTunes.
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